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It Won’t Work Here…
Seems like I have been hearing the same phrase over and over in all different places around the country… “That is a great idea (or program or process) but it will not work here.” I am curious as to...
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Take Five Friday: Tats for Cats, Super Bowl Heroes & A Pit Named Taylor Swift
- Having a lousy day? Well, you aren’t anymore, thanks to this photo and story Delaware County SPCA posted on their Facebook page last week: “Our little star Taylor Swift went home today, with a man...
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Planning a Big Adoptions Event? Do These 6 Things
Whether you’re one of the 50 agencies gearing up for the 2013 ASPCA Rachael Ray $100K Challenge or throwing a mega adoption event in your community, a good plan sets you up for success. We asked...
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Take Five Friday: Show ‘Em the Money, 15-Pound Ferals and a Must-Have Website...
- A picture may be worth a thousand words, but that doesn’t mean you don’t need to add a few more—captions and good pix=BFFs (that’s, uh, Best Facebook Friends). I present Kick-Butt Facebook Status...
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Take Five Friday: Wash Me Elmo, Saying Thank You and Showing Love for ACOs
- Where it’s at on Facebook: the shareable graphic. This beautifully designed one from Special Bunny features gorgeous photos and clear, simple, step-by-step instructions. Bonus points for their logo...
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9 Dos and Don’ts for Creating Ah-Mazing Adoption Videos
Guest Blogger Allie Yoder, Marketing Coordinator at Wisconsin Humane Society, shares the genius behind the agency’s tried-and-true videos. The power of grabbing animal footage is evident in the amount...
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Tip of the Week: Paw It Forward
Got a secret? Bangor Humane Society does—and we’re so glad they’re letting us spill the beans! The Maine agency’s Paw It Forward program, in which dozens of adoptable animals are secretly sponsored by...
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Facebook Basics: 3 More Questions to Ask Your Fans
Can we talk? Here’s one way to keep the convo going on your Facebook page… Ask questions! Check out these 3 ideas from your colleagues in the field. Fully operational You guys live it every day so you...
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Facebook Engagement: Everyone’s a Mom On Mother’s Day
As usual, shelter friends, we are in awe of just how darn good you are at maximizing a holiday’s potential for promotion. Mom was the word on Facebook this past weekend as we saw a rich variety of...
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Give It A Try: Free Cat Adoptions
Gearing up for Adopt-A-Shelter Cat Month or getting ready to launch a big campaign (hello, contestants in the 2013 ASPCA Rachael Ray $100K Challenge!) and thinking about a free or reduced-fee cat...
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Adopt A Shelter Cat Month: All Cats, All The Time!
Are you ready to rock Adopt A Shelter Cat Month? View our Facebook album: Adopt A Shelter Cat Month 2013: All Cats, All The Time! Every weekday morning throughout the month of June, we’ll be sharing...
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2013 $100K Kick-Off: Records Broken, Hearts Melted
This past Saturday and Sunday, 49 agencies across the country officially began their 3-month quest to save more lives than they did during the same time last year. Yup—it’s the ASPCA Rachael Ray $100K...
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